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Sponsored Ads: Quinton UK

ClientPrestara Ltd
Prepared byOrellana
Date27 Oct 2026
Sponsored Ads · Quinton UK

Most ad sales came from brand searches Quinton kept without ads; non-brand spend and the structure need fixing first

Exhibit 1Five numbers that frame the account
Quinton sales per day, ex-VAT
£543
with ads (Nov 2025 to Apr 2026) vs £499 without (Sep to Oct 2026)
Sponsored Products, lifetime
£70,246.39
sales on £7,858.97 spend
Brand-led campaigns
82.1%
of sales on 39.6% of spend
Non-brand, Nov 2025 to Apr 2026
68.8%
of spend for 24.3% of sales
Quinton share of brand-search purchases
97.9%
without ads, Sep 2026 (138 of 141), vs 97.4% with ads

Source: Amazon Ads Sponsored Products data, 10 Jul 2025 to 12 Aug 2026; Amazon Business Reports, Quinton products, ex-VAT; Amazon Brand Analytics, Search Query Performance, Nov 2025 to Sep 2026

1Ads were credited with 46.4% of Quinton sales (Nov 2025 to Apr 2026), yet sales ran at most 15% above ads-off months; Quinton kept over 96% of brand-search purchases without ads.
2Non-brand ran at 38.5% ACOS over those months.
3Brand searches fell 26 to 40%, Sep 2025 to Sep 2026.
Provisional a before/after comparison, not a controlled test.
orellana. · Prestara Ltd · Sponsored ads section
02 / 16
Sponsored Ads · Quinton UK

From November 2025 to April 2026, non-brand campaigns took 69% of spend and returned 24% of sales

Exhibit 2Monthly Sponsored Products spend by campaign group, with brand-led ACOS
£0£1,180.292.4%Jul*20253.7%Aug3.2%Sep2.8%Oct3.7%Nov4.9%Dec4.7%Jan20267.6%Feb5.9%Mar7.1%Apr7.2%May6.5%Jun7.4%Jul7.0%Aug*Non-brand spendBrand-led spendLabels above bars: brand-led ACOS for the month

Source: Amazon Ads Sponsored Products data, 10 Jul 2025 to 12 Aug 2026; TACoS also uses Amazon Business Reports, Nov 2025 to Apr 2026

* Partial months: July 2025 runs from 10 Jul 2025, the first day with spend; August 2026 runs to 12 Aug 2026, the last.

Takeaways
  • Non-brand campaigns ran at a 38.5% ACOS against 5.6% for brand-led.
  • Monthly Sponsored Products TACoS ran 5.1% to 8.0% ex-VAT, Nov 2025 to Apr 2026.
  • Spend fell every month from May 2026; ads stopped on 12 Aug 2026.
Recommendation
  • Benchmark relaunched campaigns' ACOS and TACoS against November 2025 to April 2026, not the wind-down.
orellana. · Prestara Ltd · Sponsored ads section
03 / 16
Sponsored Ads · Quinton UK

ProvisionalSponsored Products ads were credited with 46% of Quinton sales, yet sales with ads ran at most 15% higher than without

Exhibit 3Quinton sales per day and sales credited to Sponsored Products, ex-VAT, by month
A£533B£543C£499£0£628£166£376£429£628£505£563£530£526£509£465£473£388£408£474£529£65£111£113£86£283£238£239£298£239£219£176£131£87£34£0£0Jul2025AugSepOctNovDecJan2026FebMarAprMayJunJulAugSepOct*Quinton sales per dayCredited to Sponsored ProductsPeriod average (shaded)
By periodA: Oct 2025
ads almost off		B: Nov 2025 to Apr 2026
full ads		C: 1 Sep to 25 Oct 2026
ads off
Sponsored Products spend per day£2.37£34.28£0.00
Share of Quinton sales credited to Sponsored Products16.1%46.4%0.0%
Quinton sessions per day557849
Units per session40.9%28.4%37.8%

Source: Amazon Business Reports by child item, Jul 2025 to 25 Oct 2026, Quinton only, ÷ 1.2 for VAT; Amazon Ads Sponsored Products data, 10 Jul 2025 to 12 Aug 2026

* October 2026 covers 1 to 25 Oct.

A before/after comparison, not a controlled test. Sales with ads ran 15% above Sep 2026 alone, 9% above Sep to Oct and within 3% of October alone. Quinton first sold in May 2025, so there is no earlier year to separate seasonality. The main hypertonic listing changed in Feb 2026. B00BQTXBTG held less Buy Box in Sep 2026 than in Nov 2025 to Apr 2026. Ads may have built organic rank that still carries sales. Brand-search share: page 5. A fixed baseline would mix the brand test with season (Nov 2025 was the peak month, £628 a day ex-VAT) and falling brand demand (searches 26 to 40% lower year on year).

Takeaways
  • With ads off, sessions fell from 78 to 49 a day.
  • Units per session rose from 28.4% to 37.8%.
  • October 2025, with ads almost off, averaged £533 a day.
Recommendation
  • Test brand campaigns on and off in two-week blocks for at least eight weeks.
  • Judge on total Quinton sales per day ex-VAT, on-weeks against the off-weeks either side.
orellana. · Prestara Ltd · Sponsored ads section
04 / 16
Sponsored Ads · Quinton UK

Quinton kept over 90% of brand-search clicks and over 96% of purchases, with or without ads

Exhibit 4Quinton's share of brand searches, by period (%)
37%Oct 202550%Nov to Apr39%Sep 2026Impressions92%Oct 202592%Nov to Apr93%Sep 2026Clicks97%Oct 202597%Nov to Apr98%Sep 2026PurchasesBrighter bars: Nov 2025 to Apr 2026, with ads. Ember: impressions, the only share the ads moved.
Brand searchesOct 2025
ads almost off		Nov 2025 to Apr 2026
full ads		Sep 2026
ads off
Quinton impressions, of all11,965 of 32,15885,095 of 169,1586,506 of 16,567
Quinton clicks, of all1,010 of 1,0995,042 of 5,492509 of 546
Quinton purchases, of all239 of 2471,270 of 1,304138 of 141
Other brands' purchases, of all8 of 247 (3%)34 of 1,304 (3%)3 of 141 (2%)

Source: Amazon Brand Analytics, Search Query Performance, brand view: Oct 2025, Nov 2025 to Apr 2026 and Sep 2026

Brand searches name Quinton; searches for other things with the name, such as "a d quinton" and "quinton hazell" (car parts), are excluded. Search Query Performance returns at most 1,000 searches a month and hit that cap in Jul 2025 and every month from Nov 2025. No data for Oct 2026 yet. A before/after comparison, not a controlled test. Periods start in Oct 2025: in Quinton's first months on sale, May to Aug 2025, its share of brand-search purchases was 49% to 69%.

Takeaways
  • The ads bought impressions (37% to 50% to 39%), not clicks or purchases.
  • Other brands' purchase share: 3% with ads (34 of 1,304), 2% after (3 of 141).
Recommendation
  • Brand campaigns are not needed to defend Quinton's share of brand-search clicks and purchases.
  • Judge any brand test on total Quinton sales.
orellana. · Prestara Ltd · Sponsored ads section
05 / 16
Sponsored Ads · Quinton UK

Searches for Quinton were 26 to 40% lower in September 2026 than a year earlier

Exhibit 5Monthly searches for Quinton, with Quinton's share of their purchases
100%0%49%92%98%Quinton's share of brand-search purchases1,582May20251,622Jun1,587Jul*1,639Aug1,604Sep1,791Oct1,944PeakNov*1,504Dec*1,471Jan*20261,407Feb*1,383Mar*1,344Apr*1,113May*1,098Jun*1,011Jul*940Aug*957Sep*Searches for Quinton (brand searches) per monthEmber: Sep 2025 and Sep 2026

Source: Amazon Brand Analytics, Search Query Performance, brand view, May 2025 to Sep 2026

* Search Query Performance hit its 1,000-search cap that month.

Sep 2026 hit the 1,000-search cap and Sep 2025 did not, so the cap could hide some Sep 2026 brand searches. 40% is the fall as measured. 26% is the floor: the fall if every Sep 2025 brand search missing from Sep 2026 had been cut by the cap. A cut that large is unlikely: Amazon ranks the searches it returns, and no brand search ranked below 760th of 1,000 in Sep 2026. Purchase rate on brand searches (purchases ÷ volume): 13.2% to 15.6% in every month from Sep 2025 to Jun 2026, and 14.7% in Sep 2026; dips to 11.5% in Jul 2026 and 8.8% in Aug 2026 (83 purchases from 940 searches). Quinton first sold in May 2025; its share of brand-search purchases was 49% to 69% from May to Aug 2025.

Takeaways
  • Lower demand, not other brands: Quinton still took 98% of Sep 2026 brand-search purchases.
  • Search drove 20 to 31% of Quinton sales (Jul to Sep 2026).
  • So most Quinton sales arrive by routes other than search.
Recommendation
  • Size any brand test to current brand-search volume, not the winter peak.
orellana. · Prestara Ltd · Sponsored ads section
06 / 16
Sponsored Ads · Quinton UK

Brand-led campaigns returned 82% of sales on 40% of spend; four of five non-brand groups ran above 45% ACOS

Exhibit 6Lifetime ACOS by campaign group, with spend and sales
ACOSSpendSalesBrand-led5.4%£3,110.09£57,675.98Auto16.6%£980.24£5,911.69Product targeting48.1%£1,867.00£3,884.52Generic, other keywords46.5%£997.50£2,145.85Competitor targeting122.8%£587.41£478.35Generic, keyword-research list211.2%£316.73£150.00

Source: Amazon Ads Sponsored Products data, 10 Jul 2025 to 12 Aug 2026; groups assigned from campaign names

Group labels are name-based. Moving two broader brand-led campaigns to non-brand gives non-brand a 25.3% lifetime ACOS instead of 37.8%. Brand searches made up 58.7% of non-brand campaigns' winter sales.

Takeaways
  • Auto ran at 16.6%, but brand searches gave 67.2% of its winter sales.
  • Competitor-targeting and keyword-research-list campaigns spent more than they returned.
Recommendation
  • Relaunch auto only after brand negatives are in place.
  • Do not relaunch competitor-targeting or keyword-research-list campaigns as built.
orellana. · Prestara Ltd · Sponsored ads section
07 / 16
Sponsored Ads · Quinton UK

Competitor product pages took a third of search-term spend for under 3% of sales

Exhibit 7Share of search-term spend and sales by segment
Winter: 10 Dec 2025 to 11 Feb 2026Brand searchesspend36.8%sales88.3%Own product pagesspend3.4%sales4.2%Competitor pagesspend33.7%sales2.8%Generic searchesspend26.1%sales4.7%Spring: 25 Apr 2026 to 24 May 2026Brand searchesspend46.0%sales82.1%Own product pagesspend5.3%sales10.1%Competitor pagesspend31.9%sales2.1%Generic searchesspend16.8%sales5.7%

Source: Amazon Ads search-term reports, 10 Dec 2025 to 11 Feb 2026 and 25 Apr to 24 May 2026

Bars run from 0% to the largest share shown, 88.3%. Each window's four segments add to its full search-term spend and sales.

Takeaways
  • Competitor pages cost £38.51 per order in winter and £46.61 in spring.
  • Quinton's own product pages returned £673.41 on £69.81 in winter.
Recommendation
  • Hold competitor-page targeting as built.
  • At most, test page 9's two pages (2 orders each), capped, after Stage 3.
orellana. · Prestara Ltd · Sponsored ads section
08 / 16
Sponsored Ads · Quinton UK

43 to 45% of search-term spend bought no orders, mostly one or two clicks at a time

Exhibit 8Search-term spend with no orders, by clicks per term
£0£657.47£657.47Winter£241.67Spring1 to 2 clicks£227.77Winter£72.21Spring3 to 9 clicks£33.47Winter£0.00Spring10 or more clicks

Source: Amazon Ads search-term reports, 10 Dec 2025 to 11 Feb 2026 and 25 Apr to 24 May 2026

Exhibit 9Harvest candidates, winter
Generic search, no exact keyword yetOrders
"isotonic"5
"isotonic sea water"2
"sea water"2
"sea water isotonic"2
Competitor page: test candidate after Stage 3Orders
B0883F9Y6Y2
B0F84LCWHW2

Source: Amazon Ads search-term reports, 10 Dec 2025 to 11 Feb 2026 and 25 Apr to 24 May 2026

Rule: two or more orders in one window. No spring term qualified.

Takeaways
  • One- and two-click terms held 71.6% of winter and 77.0% of spring waste.
  • No spring search term met the harvest bar.
Recommendation
  • Add the four harvest terms as exact keywords.
  • Tighten match types rather than negating terms one by one.
orellana. · Prestara Ltd · Sponsored ads section
09 / 16
Sponsored Ads · Quinton UK

Quinton's non-brand purchases mostly come from niche sea-water searches; "electrolytes" brought 3 in 11 months

Exhibit 10Non-brand searches that brought Quinton purchases, Nov 2025 to Sep 2026
SearchQuinton purchasesAll purchasesQuinton shareQuinton clicksSearchesAds harvest term
"hypertonic"162662%81331
"isotonic"135772%768,379Yes
"isotonic water"93625%62806
"sea water"97213%1343,971Yes
"isotonic sea water"6875%31185Yes
"sea water isotonic"2367%425Yes
Broad search
"electrolytes"3369,9460%314,381,113
All non-brand searches178

Source: Amazon Brand Analytics, Search Query Performance, brand view, Nov 2025 to Sep 2026; harvest list from the Amazon Ads search-term report, 10 Dec 2025 to 11 Feb 2026

Non-brand: searches that do not name Quinton. A search counts only in months it was among the 1,000 searches returned; the cap applied in every month shown. Samples are small, so every share is shown with its counts. Sea-water searches (sea water, marine, isotonic, hypertonic and similar) brought 126 of the 178 non-brand purchases.

Takeaways
  • All four ads harvest terms also convert in Brand Analytics.
  • "isotonic water" is a new candidate (9 of 36); "hypertonic" is already an exact keyword.
  • "electrolytes": 4,381,113 searches, 31 Quinton clicks, 3 Quinton purchases.
Recommendation
  • Keep keyword targeting to these niche searches.
  • Hold "electrolytes" in all match types, including as a negative in auto.
orellana. · Prestara Ltd · Sponsored ads section
10 / 16
Sponsored Ads · Quinton UK

Brand clicks cost nearly twice as much in Feb to Jun 2026 as in Jul to Oct 2025

Exhibit 11Monthly cost per click, brand-led campaigns
£0£0.77£0.35Jul*2025£0.36Aug£0.40Sep£0.34Oct£0.46Nov£0.51Dec£0.52Jan2026£0.77Feb£0.61Mar£0.70Apr£0.72May£0.71Jun£0.66Jul£0.64Aug*Jul to Oct 2025 average£0.36Feb to Jun 2026 average£0.70

Source: Amazon Ads Sponsored Products data, brand-led campaigns, 10 Jul 2025 to 12 Aug 2026

* Partial months: July 2025 runs from 10 Jul 2025, the first day with spend; August 2026 runs to 12 Aug 2026, the last.

Takeaways
  • Campaigns now carrying top-of-search increases took 85.5% of Feb to Jun 2026 brand-led spend.
  • None in Jul to Oct 2025; the increases likely explain part of the CPC rise.
  • Competitor bids on Quinton searches may explain the rest (external section).
Recommendation
  • Set brand budgets from the brand test's result, not past cost per click.
orellana. · Prestara Ltd · Sponsored ads section
11 / 16
Sponsored Ads · Quinton UK

A straight un-pause would bring back five structural problems

Exhibit 12Ad groups advertising each Quinton product, by targeting type
ProductBrand keywordsGeneric keywordsAutoASIN targetsCategory
ExactPhraseBroadExactPhraseBroad
B0187L9NOW514313243
B00BQTXBTG414333232
B0G36YD96S41222121
B00XO2G2NU31222121
B0FCDPC7KS1121
B0FJJ62PGD11211
B0FK33P1V41121
B0H34WQN24no ads
B07NR77V5Pno ads
B016QS2YLCno ads
B07MCXL2JMno ads
B084HS6THHno ads

Source: Amazon Ads bulk export, current settings

Cells count ad groups advertising the product with each targeting type. Two product targets use keyword groups and are not shown. All five no-ad products are live listings in Prestara's Business Reports.

Exhibit 13Five structural problems
18
brand exact pairs run in more than one campaign, up to 5
24 of 28
non-brand campaigns have no brand negative
68%
of product ads sit on two products
5
campaign names contradict their settings
6
campaigns can bid 4x base at top of search

Source: Amazon Ads bulk export, current settings

Takeaways
  • Five Quinton products have no Sponsored Products ad set up.
  • B0187L9NOW and B00BQTXBTG each appear in 19 campaigns.
Recommendation
  • Fix all five problems before un-pausing any campaign.
  • Spread coverage to ad-eligible products beyond the two leads.
orellana. · Prestara Ltd · Sponsored ads section
12 / 16
Sponsored Ads · Quinton UK

Sponsored Display returned £86 on £427, and none of its six campaigns targets Quinton's own shoppers

Exhibit 14Sponsored Display results and targeting
Spend
£427.04
Sales
£85.84
ACOS
497.5%
Purchases
3
Targeting, by campaign
CampaignsProduct categories3Specific competitor products1(20 products targeted)Shoppers who viewed categories2Shoppers who viewed Quinton's own products0

Source: Amazon Ads campaign summary, campaign lifetime; bulk export, current settings

Takeaways
  • Display cost almost five times what it returned in sales.
  • Spend ran from November 2025 to May 2026, peaking at £187.70 in April.
Recommendation
  • Leave Display off at relaunch.
  • Later, test one campaign aimed at shoppers who viewed Quinton products.
orellana. · Prestara Ltd · Sponsored ads section
13 / 16
Sponsored Ads · Quinton UK

Four advertised listings lost or dropped the Buy Box, and ads only serve on listings that hold it

Exhibit 15Share of page views with Prestara's offer in the Buy Box, by listing and month (%)
Listing20252026
MayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAugSepOct
Advertised with Sponsored Products
B0187L9NOW939393989999989797969692
B00BQTXBTG0128699296969795638896738651596981
B0G36YD96S95100989898100969899989696
B00XO2G2NU666979698949798926
B0FCDPC7KS100946496100
B0FJJ62PGD9196849693150071938790500
B0FK33P1V4100999999999697999896999994929093
No Sponsored Products ad set up
B0H34WQN248646505583
B07NR77V5P488383642223348877
B016QS2YLC84917258241018113
B07MCXL2JM949195877696918634
B084HS6THH821009393100100100

Source: Amazon Business Reports by child item, May 2025 to 25 Oct 2026

Ember shading shows the share of page views without the Buy Box; darker means more was lost. Blank: the listing was not in that month's report. Variation-parent listings with no sales are not shown. Sales figures on this page include VAT.

Takeaways
  • B00XO2G2NU lost the Buy Box in Feb 2026; sales moved to B0187L9NOW and B0G36YD96S.
  • B0FJJ62PGD (twin pack): £2,308 in Oct 2025, then £151 a month on average in 2026.
  • B00BQTXBTG held the Buy Box on 51% to 69% of views, Jul to Sep 2026.
Recommendation
  • Restore Buy Box on B0FJJ62PGD and B00BQTXBTG before relaunch.
  • Remove ads pointing at listings with no offer.
orellana. · Prestara Ltd · Sponsored ads section
14 / 16
Sponsored Ads · Quinton UK

Relaunch in three stages, after fixing the structure and the Buy Box

Exhibit 16Relaunch roadmap
Fix first
  • One home per brand keyword
  • Brand negatives in every non-brand campaign
  • Campaign names that match settings
  • Bids reset
  • Buy Box restored on B0FJJ62PGD and B00BQTXBTG
  • No ads on listings with no offer
Stage 1
  • Brand-led, on and off in two-week blocks for eight weeks or more
  • Judged against the off-weeks either side
  • Sized to current brand-search volume (957 in Sep 2026)
Stage 2
  • Auto, after brand negatives and an "electrolytes" negative are in place
Stage 3
  • Harvested exact keywords, confirmed by Brand Analytics
  • New candidate, proven in Brand Analytics: "isotonic water" (9 of 36 purchases, Nov 2025 to Sep 2026)
Hold
Competitor targeting as built · Keyword-research list · Sponsored Display · "electrolytes" targeting in all match types

Source: Orellana recommendation, based on the findings in this section; Amazon Brand Analytics, Sep 2026

Exhibit 17Budget inputs: history and baseline for reference, not a forecast
Winter spend per order
Brand searches£1.52
Own product pages£2.79
Generic searches£18.53
Competitor pages£38.51
Brand-led monthly spend, Nov 2025 to Apr 2026
£237.59 to £468.65
at a combined 5.6% ACOS
Brand budget: size it from the test result
Ads-off range, Sep and Oct 2026
£474 to £551 a day
Quinton sales ex-VAT by month, Oct as 24 days; context, not a pass mark
Sponsored Products TACoS, Nov 2025 to Apr 2026
5.1% to 8.0%
monthly, ex-VAT

Source: Amazon Ads search-term report, 10 Dec 2025 to 11 Feb 2026; Sponsored Products data, Nov 2025 to Apr 2026; Amazon Business Reports, Quinton products, ex-VAT

Takeaways
  • Un-pausing would put 176 keywords, 115 product targets and 72 product ads live at once.
  • £772.00 of daily budget would return with them.
Recommendation
  • Bring campaigns back one at a time, checking results before the next.
  • Size the brand budget from the brand test's result.
orellana. · Prestara Ltd · Sponsored ads section
15 / 16
Sponsored Ads · Quinton UK

Notes

Scope and windows
Business Reports
Brand Analytics
Definitions
Provisional items
Data not available
orellana. · Prestara Ltd · Sponsored ads section
16 / 16